In China, while the COVID-19 epidemic is ebbing, more people are suﬀering from insomnia due to stress at work and in life as well as the uncertainty about future economic development, and thus “a sure cure for insomnia” is more coveted than ever by consumers.
China Search Trend of “a Cure for Insomnia”
On the other hand, insomnia and sleep problems have been frequently discussed in the United States since 2011, with an upward trend of the search volume of insomnia-related keywords.
More than 300 million people in China are suﬀering from sleep disorders. The age group of 41-50 is aﬀected by sleep problems most seriously, with up to 82% of them having diﬃculty falling asleep, staying asleep, or getting deep sleep, and among adults aged 26-30, 21-25, and 31-40, it has been reported 78.6%, 74.1%, and 72.9% are troubled by the aforementioned conditions respectively. It has been reported the average age of people dealing with abnormal sleep patterns is gradually decreasing, and currently the age groups aﬀected the most by sleep disorders happen to be the groups most involved in social e-commerce, which is believed to drive growth of the sleep-aid supplement market.
The global sleep aid market reached approximately US$79.66 billion in 2019, with a CAGR of 7.1% in 2020-2030, and is expected to exceed US$112.35 billion by 2024. In terms of region, North America accounts for the largest share, and the APEC market grows the fastest.
Source: P&S Intelligence
Sleep-Related Health Problems that Consumers Are Facing
Source: iSearch Consulting Group
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